![]() “It’s dangerous if you think it’s going to do something,” said Frederick Koenig, a professor of social psychology at Tulane University in Louisiana. But some say the overall effect of the tapes, and devices like them, can be harmful. Most psychologists have dismissed this type of subliminal persuasion as harmless quackery. “You get the subconscious believing the same thing as your conscious,” explains his daughter Stephanie, vice president of Konicov’s Michigan-based company, Potentials Unlimited Inc. Made inaudible by a blend of music and crashing waves, Konicov’s hidden, or subliminal, messages are designed to penetrate the listener’s subconscious. This contention was popularized in the 1970s by Wilson Bryan Keyes, who wrote the book “Subliminal Seduction,” which pointed to phallic suggestions in ice cubes and other hidden messages in advertising that he said manipulated the viewer. The cassettes’ flip side is labeled Subliminal Persuasion, the theory that hidden messages can persuade or manipulate the recipient of the message. “In a certain way, some people may be helped by the positive suggestions in (self-help devices), but the actual results are far less than the claims,” Rosen said.Īfter a 3-day course at the Ethical Hypnosis Training Center of South Orange, N.J., Konicov was so confident in the effectiveness of his hypnotic spell, for example, that he branded each of his tapes with the warning: “Do not play the self-hypnosis side of this tape while driving an automobile.” Gerald Rosen, a psychologist who chaired an APA task force on ethical issues in the self-help field. ![]() ![]() has entered the marketplace with untested audiotapes, according to Dr.
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